Reinventing the Workforce with AI Agents 

Emble, founded by Fredrik Lundberg and Xiuming Liu, is building a new kind of workforce. One made of intelligent AI agents that step directly into a company’s most demanding, time-consuming workflows. Inside Newground, they’ve found the environment, expertise, and cultural alignment needed to scale a model that is reshaping how businesses create value.

Emble is built for companies facing rising complexity, relentless data demands, and processes that drain human time. Fredrik and Xiuming design AI agents that take on the work that slows organizations down. Gathering data, cleaning it, structuring it, analyzing it and enriching it. “Companies still spend so much time on repetitive work,” Fredrik says. “We help them move toward what should already be executed by agents.” These agents don’t behave like tools. They behave like teammates that require updates, governance, and continuous development to perform at their best. 

That single shift rewrites the entire operating model. “If an agent is part of the workforce, you can’t think in project terms anymore,” Xiuming explains. “Someone has to take care of it continuously.” Emble is intentionally small, using its own agents internally and measuring success by outcomes rather than hours. It’s not consulting augmented with AI; it’s a different category entirely, built around long-term value rather than deliverables. 

The Newground alliance gives Emble the structure to build at speed. High performing agents depend on deep domain knowledge and access to specialists who understand real workflows. Knowledge that sits across the alliance’s network of niche companies. It also provides the operational backbone that frees Emble from early-stage friction. “The culture fit was really strong,” Fredrik notes. “We don’t want to build a binary product in isolation. We want to build with clients, and that requires a broader ecosystem.” 

Market momentum is already proving their thesis right. “Our hypothesis has been validated,” Xiuming says. “The challenge now is guiding clients from where they are today to what’s actually possible.” With Newground behind them, Emble is accelerating that shift. One AI agent at a time.