FAQ.
Frequently Asked Questions

Newground is a holding company and alliance of independent specialist consultancies (boutique consulting firms).
It combines long-term ownership with a shared platform (central infrastructure), enabling companies to remain autonomous while collaborating on client work.

Newground operates as a decentralized model.
Each company is independently managed while benefiting from shared infrastructure, long-term capital, and access to a network of specialist firms.
In practice, companies collaborate across client work, hiring, and business development.

Newground is not a traditional consulting firm.
Instead of one large organization, it is an alliance of niche specialists.
Where large firms rely on scale and hierarchy, Newground is built on:
Deep specialist expertise
Flexible, cross-company collaboration
Entrepreneurial ownership
This allows for more focused, adaptable, and practical consulting.

Newground includes specialist consultancies across multiple domains, including:
– Strategy and transformation
– Finance and procurement
– Technology, AI, and cybersecurity
– Operating models and organizational development
Each company operates independently.
Examples of companies, cases, and leaders can be found on the website and LinkedIn.

Newground partners with specialized consulting firms that want to grow while staying independent.
Joining the alliance provides access to:
A shared platform and infrastructure
Long-term capital
A network of specialist companies
Companies can apply via the Join Our Alliance page or reach out directly.

Yes. Newground works with both early-stage and established consultancies.
Early-stage companies benefit from structure, mentorship, and network, while scale-ups gain access to capital, collaboration, and a platform for continued growth.

Newground supports entrepreneurs building new specialist consultancies.
Through the alliance, founders can access:
A platform to build on
Guidance and shared experience
Opportunities to collaborate from day one
The goal is to build companies designed to last.

Newground can be a partner in long-term ownership, transition, or growth journeys.
This may include:
Partial or full acquisition
Integration into the alliance
Strategic partnerships
All with the ambition to build enduring specialist firms, not short-term exits.

Yes. Several companies specialize in AI, intelligent agents, and advanced technologies.
Cross-company collaboration enables integrated solutions combining business and technology expertise.
Newground is well positioned to capture opportunities in AI while being less exposed to the commoditization of generic consulting.

If you’re used to large consulting firms, Newground offers a different alternative.
Instead of scale through size, Newground offers:
Specialist depth instead of generalist breadth
Tailored teams instead of fixed structures
Agility instead of hierarchy
You get the benefits of multiple expert firms working together, without losing focus or speed.

Working within Newground means being part of a peer-driven environment with:
Minimal hierarchy
High levels of responsibility
Access to a broad alliance of specialists
Collaboration happens across companies, creating opportunities to learn and grow continuously.

Bloom is Newground’s two-year graduate program, designed to develop future specialists.
Participants gain:
Experience across multiple companies
Mentorship and structured learning
Early responsibility in real client work

Newground is a long-term owner and platform for independent specialist consulting firms, combining deep expertise, shared infrastructure, and collaborative delivery.

No. Newground is not a single consulting firm.
It is a group of independent consulting companies that operate under a shared structure and collaborate when relevant.

Newground builds, acquires, and partners with specialist consulting firms.
It holds equity in each company and supports them through shared infrastructure and a collaborative network.
The model is based on long-term ownership rather than short-term exit cycles.

Newground generates value through its ownership in specialist consulting firms.
Each company generates revenue from client work, and Newground participates in the financial performance of the overall portfol
There are no centralized consulting revenues at the Newground level.

Value is created through:
– Building profitable, niche-focused consulting firms
– Supporting organic growth within each company
– Enabling cross-company collaboration on client work
– Maintaining long-term ownership and reinvestment
– Investing in the development of consultants, offerings, and supporting software
This results in a diversified portfolio of high-margin specialist businesses.

No. Newground differs from traditional private equity.
It does not operate on fixed exit timelines and does not centralize companies into a single structure.
Instead, it follows a long-term ownership (permanent capital) approach and provides active support to its companies through the Newground Access concept.

No. Newground does not consolidate companies into one integrated firm.
Each company remains independent, with its own brand, leadership, and operations
Value is created through collaboration, not integration.
At the same time, Newground can be seen as a consolidator of the specialist consulting industry by bringing together and strengthening niche firms without merging them into a single company.

Newground is structured as a holding company combined with an alliance of specialist consultancies.
The holding structure enables ownership and governance, while the alliance enables collaboration.

Ownership is shared between Newground and the founders, partners, or leaders of each company.
Founders retain meaningful ownership, ensuring alignment with long-term value creation.

There is no predefined exit model.
Newground focuses on long-term ownership, with the goal of building enduring companies rather than preparing for sale.

Capital is allocated to:
– Launch new specialist consultancies
– Support growth in existing companies
– Form partnerships or acquisitions
All investments are made with a long-term perspective.

Newground scales by replicating a consistent model across multiple specialist firms.
Because companies remain independent, growth does not require centralization or increased hierarchy

Newground consists of multiple specialist consulting firms with several hundred consultants across the alliance.
The platform continues to grow through new company formation, partnerships, and expansion within existing firms.

Growth is driven by:
– Deepening client relationships
– Expanding within a defined niche
– Collaborating with other companies in the alliance
This creates sustainable, capital-efficient growth.

Newground is structured as a holding company combined with an alliance of specialist consultancies.
Approximately 200–500 people across the alliance
Headquarters at Norrmalmstorg 14, Stockholm
Focus on long-term capital and sustainable company building

The company remains independent with its own brand, leadership, and clients.
It gains access to shared infrastructure, long-term capital, and a network of peer companies.
Collaboration typically starts immediately through client work, hiring, and business development.

Newground companies are independent, not integrated.
They operate under separate brands, leadership teams, and client relationships.
Collaboration happens when relevant, without forced integration.
At the same time, the alliance enables deeper coordination than a typical group of separate companies.
Shared ways of working and voluntary collaboration across client delivery, leadership, and talent development create real, mutual value.

Companies form joint teams across specialties when needed.
Clients can access multiple expert firms through a single context, without losing depth or speed.
Collaboration is driven by client needs rather than predefined structures.
It is also supported by shared alliance structures and practices, such as CEO forums, alliance governance bodies, cross-company board participation, shared training, cross-staffing, and joint client teams.

Newground is an active working alliance, not a passive network.
Companies collaborate on client engagements, share expertise, and interact continuously through projects, hiring, and business development.

Collaboration enables companies to combine expertise, win more complex engagements, and access new clients.
This creates additional revenue without increasing structural complexity.
It also drives innovation, as cross-company offerings generate new ideas that can be developed within existing firms or form the basis for new ventures.

Quality is ensured through:
– Careful selection of companies and leaders
– Shared principles for how companies are built and operated
– A peer environment where experienced professionals challenge and support each other
There is no centralized delivery model, but a consistent standard of expertise and accountability.

Newground partners with experienced professionals building specialist consultancies with clear focus and ambition.
A strong fit includes deep expertise, an entrepreneurial mindset, and a willingness to contribute to a broader alliance.

Newground operates in the global consulting market, with a focus on high-value specialist segments such as strategy, technology, finance, and organizational transformation.

Demand is shifting from generalist firms to specialist expertise.
Clients increasingly require deep domain knowledge, senior teams, and flexible delivery models.
AI is accelerating this shift, as generic tasks are automated while contextual, specialist expertise becomes more valuable.

Yes. Newground companies deliver work for large and complex organizations across sectors.
Examples are presented through Spotlight articles and case descriptions on the website, including work with organizations such as PostNord.
These cases illustrate how specialist firms collaborate to solve real business challenges.

Newground companies offer specialist focus, high responsibility, and direct client impact.
Consultants work closely with experienced peers, without unnecessary hierarchy or internal complexity.
They have the freedom to focus deeply and become among the best in their chosen field.

Newground is headquartered in Stockholm, Sweden, with companies operating across multiple markets.
Expansion is driven by client demand and specialist expertise rather than centralized office growth.

Address:
Norrmalmstorg 14
111 46 Stockholm, Sweden
Email:
contact@newground.se
You can also reach out via the contact form on newground.se,
or contact member companies directly depending on your interest.