The Newground alliance began with a simple belief. Experienced consultants should be able to build firms around true specialization, without choosing between focus and scale.

In 2014, four management consultants shaped the ideas for building something different. Drawing on their experience building consultancies, their ambition was to create an environment where the principles of consulting done right could take shape, guided by deep expertise, long-term relationships, and professional pride.

From the outset, the goal was not to build a single firm. The founders believed the strongest companies are built around clear niches and entrepreneurial teams. Instead of consolidating into one organization, they created a structure where specialist firms remain autonomous while benefiting from shared infrastructure, long-term capital, and aligned ownership, with expertise close to decisions and clear accountability across the alliance.

At the core of this approach is a shared philosophy. Consulting Done Right is centered on combining specialist expertise to solve complex problems together with clients. It also reflects a people-centric culture based on autonomy and accountability without unnecessary hierarchies.

Over time, this evolved into Newground. Some consultancies were built within the alliance, while others joined, each bringing distinct expertise, leadership, and perspective. Together, they form specialist firms that combine the breadth of larger consultancies with the focus and entrepreneurial mindset of smaller ones.

The ambition remains the same. To create the conditions for specialist firms to emerge, mature, and strengthen each other over time.